Rethink the current system. Rebel against plastic pollution. Remove waste before it reaches the oceans. Reuse it to create new materials. Redesign the methods. Repeat then repeat again. Revive our oceans. Turn threat into thread. more info
#playfortheoceans
The new adidas tennis textiles are part of the sport manufacturers cooperation with the environment protection organization Parley. And that means a great big environmental target: The avoidance of plastic in the world oceans. 250,000 tons of plastic waste already flow into our oceans, endangering sea creatures and thus the food chain and your health. adidas is now working actively against this.
The new Australian Open collection offers a cool and functional design manufactured from Parley Ocean Plastic. With Parley products adidas is trying to protect the world oceans in the hope of a better future. With the motto - Play for the Ocean you , like the professionals can play your part.